First Impressions Influences B2C Long Term Relationships.
The digital consumer wants a relationship with BRANDS. The first step in building the BRAND – Consumer relationship is heavily influenced by their first digital experience. So if their first experience is disappointing the opportunity for a long term BRAND to Consumer Relationship is gone!
for daily tasks like shopping or searching. But about 80% of the time they’re disappointed for a bunch of reasons. The designer/builder:
- didn’t care
- didn’t know any better
- had little to no experience in mobile site design
- didn’t have access to the right tools
- wasn’t in the budget to have a mobile firm build it