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Link: Most likely search term – Pet Ear relief from itching

In Plain English: Write a meta description which is relevant to the page and would inspire the person searching to click on your link. And consider the search terminology someone would use to find a product like yours

What is a meta description?

Meta descriptions are useful because they often dictate how your pages are shown in search results. For optimum effectiveness, meta descriptions should be 160-300 characters long.
Your meta descriptions should be concise and contain your best keywords.

Make sure each page of your website has its own meta description.